If you sell beauty products on TikTok Shop, identifying products with real sales momentum can help you spot new opportunities earlier.
In this guide, we'll show you how to use Kalodata to find TikTok Shop fast-growing Beauty & Personal Care products based on category growth, revenue, sales trends, and market activity.
On this page
Step 1 Login Kalodata and Select Your Market
Select the TikTok Shop market you want to research. In this example, we'll use the United States.
Step 2: Go to Category List and Filter Growing Subcategories
Use the Category List filters on the left to select:
- Category: Beauty & Personal Care
- Date Range: Last 30 Days
- Revenue Growth Rate: Above 0%
This narrows the results to Beauty & Personal Care subcategories that recorded positive revenue growth during the selected period.
Step 3: Compare Fast-Growing Beauty Subcategories
Next, compare the growing subcategories instead of simply choosing the one with the highest growth rate.
Pay attention to metrics such as:
- Revenue
- Revenue Growth Rate
- Revenue Trend
- Number of Shops
- Revenue per Shop
- Top 3 / Top 10 Shop Revenue Ratio
- Affiliate Revenue
A high growth rate alone doesn't necessarily indicate a strong product opportunity. Small categories can show extremely high percentage growth from a low revenue base, while some fast-growing categories may be highly concentrated among only a few shops.
In this example, we chose Body Care Sets for deeper analysis. Over the selected 30-day period, the category generated $6.51M in revenue with a 33.73% revenue growth rate. It also included 678 shops, providing a larger market base for further product research.
Step 4: Open the Growing Subcategory
Click Body Care Sets to open the Category Detail page. Here you can review the category's revenue, growth trend, shop activity, sales channels, and other performance metrics before exploring its top products.
Step 5: Check the Top Products in Body Care Sets
From the Category Detail page, select Product Ranking to see which products are generating sales within the category. The ranking shows the Top 10 products, allowing you to quickly compare their revenue, sales trends, average unit price, and items sold.
Click More to explore additional products in Product Analysis, where you can explore more products within the same category and use additional filters to narrow down potential opportunities.
What's Next?
Finding a promising product is only the first step. Once you've identified a product worth investigating, the next step is to understand how it's performing, whether its growth is sustainable, and what's driving its sales.